The kit features a checkered design with team colors fading in and out and a QR code on the back that, when scanned, allows the individual to purchase a beer for a fan at Breese Stevens Field.
The overall premise of the kit is to connect the global soccer community through kits and beer. These boards will be populated with slips from beer purchases made through the QR code on the kit.
When a fan at a Forward Madison match purchases a beer, they can redeem a second complementary beer via a beer slip off the board. Each slip will contain the name, location, and social handles of the purchaser so that wherever they are in the world, the fan who received the beer can reach out to thank them and connect with a new friend over beer and the beautiful game.
For the London piece of the launch, Forward Madison teamed up with Classic Football Shirts to welcome several big names in the kit industry to have a first-look at the groundbreaking new top. This event was also simulcast to a home crowd gathered at Breese Stevens Field, where fans had the opportunity to connect with attendees of the London event. FMFC wanted to get the beer-buying process started, so the club purchased beer for attendees of both the London and Madison events.
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