When people meet a new couple for the first time, they often ask "how did you two meet? It has been a tremendous boon for many people, enabling them to find romantic partners without relying on awkward blind dates set up by well-meaning family members or having to compete in the proverbial meat market of their local bar scene.
Many of the advantages of eCommerce have carried over to online dating β the breadth of choice, the ability to search according to specific criteria, the removal of geographical barriers β but instant fulfillment is not one of them. There's no guaranteed algorithm for finding love, and it's not uncommon for people to become frustrated with their lack of success in the online dating world.
When this happens, it's easy to lay the blame the dating site or app itself, and chargebacks often follow. Oftentimes, these chargebacks are accusing the dating site of engaging in deceptive business practices, but unless the site is writing undeliverable promises and guarantees into its terms of use, the site is meeting its obligations to its customers and cannot be held responsible for the eternal challenges of finding meaningful human connections.
Dating sites should always fight these illegitimate chargebacks and recover their lost revenue. Chargebacks against dating websites and apps follow predictable patterns. Most chargebacks against them are filed for essentially the same two or three reasons, and although these customers are typically dishonest with their issuing bank in order to be granted a chargeback, their claims will still usually fall under one of the following reason codes:.
A typical scenario would be a dating site customer giving up on the site and forgetting that they signed up for recurring billing. The fact that many dating sites offer renewals on three, six, or twelve-month schedules rather than standard monthly payments makes it both more likely that customers will forget about these payments and more likely that they'll dispute the charge when it comes through, since the amount will be higher.
