Adult Swim stylized as [adult swim] and [as] is an American adult-oriented television programming block on Cartoon Network that airs during the evening, prime time , and late-night dayparts. The block features stylistically varied animated and live-action series targeting an adult audience. The block's content includes original programming , which are particularly comedies and action series, syndicated series, and short films with generally minimal or no editing for content.
Television Studios that also produces much of the block's original programming. Launched on September 2, , Adult Swim has frequently aired animated sitcoms , adult animation features, parody , satire , mockumentaries , sketch comedy , and pilots , with many of its programs being aesthetically experimental , transgressive, improvised, and surrealist in nature.
Adult Swim has contracted with various studios known for their productions in absurd and shock comedy. Adult Swim operates a video game division known as Adult Swim Games , which started publishing indie games not based on the block's original programming in Adult Swim initially ran in the late night hours. Due to this change in hours, the expanded runtime is filled with a block known as Checkered Past on weekdays, which airs classic Cartoon Network original series from the s and s.
Another block, Toonami 's "Midnight Run", aired the network's action programming uncut with minimal edits. At that time, one third of Cartoon Network's audience were adults. During the s, prime time animation geared toward adults started growing popular due to the success of Fox 's hit show The Simpsons. Space Ghost Coast to Coast , Cartoon Network's first foray into original programming, was created in specifically for late-night adult audiences. Between and a. Different names were considered, including "ibiso", which was said to be Spanish for "stop", "Parental Warning" and "Parental Block" but he eventually settled on "Adult Swim" a reference to the common policy at public swimming pools to have time intervals during the day when only adults are allowed in the pool [ 17 ].
Cartoon Network originally intended to launch the adult animation block on April 1, , but was delayed five months. She stated there was a new programming block coming out in September that was aimed for an adult audience.
