After thinking long and hard you have decided that is time to launch your own business. All pieces are in place for your new independent life as a business owner. And then you realize that nobody except your spouse, family members and possibly your cat knows about your new venture.
So, how do you bring your fabulous new product or service to your target market's attention? This is usually not particularly effective even Google, who historically launches products with little fanfare, could benefit from a little more marketing. The other, more effective approach is to get out there and promote your business. Of course in the initial stages, marketing budgets tend to be minuscule. On the other hand, many new business owners have time on their hands while waiting to be deluged by orders.
Below is a list of 24 cost effective ways to promote your small business:. Low cost ways to build a client base. Gift Ideas for small business and entrepreneurs. Google places. It is also essential if you expect customers to use the internet to find you. They essentially provide you with a page where in addition to product and location details, you can post special events, photos and videos. Customers can also post reviews, which can be helpful in determining the ranking of your business in google search results..
Business Website. Having a website is pretty much essential for almost any business these days. If you cannot afford a web designer, there are numerous free and low cost website building resources that are fairly straightforward. The starting point for setting up a website is to get a domain name and a hosting company. Google Ads. Google ads , particularly for small business owners, is an excellent way to get targeted traffic. There is no minimum amount that you need to spend except for a setup fee and you are charged on a per click or per impression basis.
You can set a daily budget, allowing you to cap how much you spend per day or campaign. It is important to research your keywords carefully general keywords tend to be more expensive. The more specific your search terms, the more cost effective your ad will be with less competition. If possible, localize your keywords eg. Business Blog. Having a blog that is regularly updated is one of the most powerful ways to improve the ranking of your website.
