They want other senior citizens to feel the love of a grandchild and beat loneliness through their unique partnership model. His DMs direct messages were soon flooded with responses. Two stood out for their enthusiasm. As the latter brainstormed with them, he was oblivious to the fact that he had just stumbled upon his two co-founders.
Today, as the three chat with The Better India on spearheading a model which is one of its kind, they talk about the numerous facets that accompany running a business of this scope. But their varied expertise is a bonus. Each of them brings to the table something unique β Gargi with her background in corporate law, Niki with a background in filmmaking and Shantanu who is the general manager at the office of Mr Ratan N Tata.
Together they envision a social venture with the potential to change the lives of millions of elderly across India. This would ensure the elderly were surrounded by fun and lively youth. With this crux in place, the beta phase of The Goodfellows model was rolled out in August We asked people we knew to nominate senior citizens looking for company.
Speaking about her own experience of being a goodfellow, Niki calls it transformational. We had a lot of shared interests. But he soon had company to look forward to. Having grown up without a grandfather herself, she came to cherish the relationship she formed with Dadu. Along with Niki, the beta phase saw numerous other youths also build special bonds with the grandpals assigned to them. In August , after a year of success, The Goodfellows was formally launched.
Artificial intelligence AI has no place here. And rightly so. There is a lot to be taken note of apart from the circumstantial and demographic parameters. This takes a keen eye.
