Better understand your clients and the massage profession. Download the Fact Sheet. Consumers with children under the age of 18 at home are more likely to get a massage than those without children at home.
Income has an impact on how likely consumers are to get a massage. Forty-two percent of all massage consumers got their last massage for health and wellness reasons. Men and women were equally likely to discuss massage therapy with their doctor or health care provider. Consumers who discuss massage therapy with health care professionals are recommended or encouraged to get a massage depending on who they speak with.
Physicians are the most likely health care professional to recommend massage. The next most common ways to find massage therapists are online and through professional networking. The average massage therapist uses more than five outlets of communication to promote their practice. Social media and the internet are the most common digital tools massage therapists use to promote their practice.
Roughly half of massage therapists received referrals from physicians at least once every 6 months. Seventy-five percent of massage therapists referred clients to another massage therapist at least once every 6 months. The number of massage therapists has increased by 4. Massage therapy was rarely the first career choice for most massage therapists, regardless of the practice setting.
The latest research on consumers' views of the massage therapy profession and their use of massage therapy services. Discover the current state of the massage therapy profession and the latest industry trends. Who is Getting Massage? Gender, age and income affect the likelihood of massage use. Where Are Consumers Getting Massage? Why Do Consumers Get a Massage? Fifty-one percent of consumers got a massage last year for relaxation or stress reduction.
