Our huge new Digital Global Overview Report — published in partnership with Meltwater and We Are Social — reveals a wealth of impressive headlines and trends, including:. Compelling new milestones for LinkedIn, Snapchat, and Weibo.
Some truly staggering figures for TikTok hashtags. GSMA Intelligence. There are a few things you should be aware of before you start exploring this latest round of data:. Source corrections to a variety of data points — especially for internet users — may result in figures that look quite different to those we published last year.
However, these new numbers rely on the most recent data, and are therefore the most representative and reliable figures. We continue to see incongruous trends in the data published in the ad tools of various social platforms. However, the good news is that the data we can report now covers many more countries. Need fast insights? The global population has increased by 74 million people since this time last year, equating to year-on-year growth of 0.
The number of unique mobile phone users sits at 5. More than 66 percent of all the people on Earth now use the internet, with the latest data putting the global user total at 5. Internet users have grown by 1. Kepios analysis shows that active social media user identities have passed the 5 billion mark, with the latest user figure equivalent to The global total has increased by million over the past year, resulting in annual growth of 5.
Our latest social media user identities figure has increased by 5. This impressive figure means that the world averaged 8. Either way though, these latest figures suggest that humanity will spend a combined total of million years using social media in However, social media adoption and use still vary meaningfully by country.
