The EU on Thursday told online fashion giant Shein to hand over information on risks linked to illegal products on its site, paving the way for a second probe into the Chinese-founded firm. The European Commission announced the request a day after confirming it was investigating the low-cost e-commerce platform for not abiding by the bloc's consumer protection rules.
The EU's regulator also asked for information on other issues, including the "transparency of its recommender systems" and protection of users' personal data. The request could lead to a probe under the EU's Digital Services Act DSA , a mammoth law that forces the world's largest tech firms to do more to protect European consumers online.
Brussels has already launched a separate investigation into the popular fast-fashion site, which was founded in China in and is now headquartered in Singapore, for not doing enough to prevent the sale of products that do not meet European standards.
After the probe was announced, the company said it would "engage" its partners at EU and national government-level. Shein is not the only online retailer originally from China in the crosshairs of Brussels over similar issues. The commission in October opened an investigation against Temu, which sells a vast array of goods at low costs. A commission spokesman explained many products tested were not compliant with EU rules and safety standards.
This could have serious consequences, the spokesman added, citing as examples a baby's pacifier that could come apart and choke the child, or a light fitting that could cause an electric shock. EU quizzes Shein over 'illegal' products. AFP News. Thu, 6 Feb , pm 2 min read. Terms and Privacy Policy. Privacy dashboard.
