Kellanova , formerly known as the Kellogg Company and commonly known as Kellogg's , is an American multinational food manufacturing company headquartered in Chicago , Illinois , US. Kellanova produces and markets convenience foods and snack foods, including crackers and toaster pastries , cereal , and markets their products by several well-known brands including the Kellogg's brand itself, Rice Krispies Treats , Pringles , Eggo , and Cheez-It.
Kellogg's products are manufactured and marketed in over countries. Kellogg's was split into two companies on October 2, , with WK Kellogg Co owning the North American cereal division, and the existing company being rebranded to "Kellanova", owning snack brands such as Pop-Tarts and Pringles alongside the international cereal division.
The purpose of the split was to separate the faster-growing convenience food, and international cereal products market, from the slower growth North American cereal market. Kellogg , worked as the bookkeeper. This is where corn flakes were created and led to the eventual formation of the Kellogg Company. For years, W. Kellogg assisted his brother in research to improve the vegetarian diet of the Battle Creek Sanitarium's patients, especially in the search for wheat-based granola.
The Kelloggs are best known for the invention of the famous breakfast cereal corn flakes. The development of the flaked cereal in has been variously described by those involved: Ella Eaton Kellogg, John Harvey Kellogg, his younger brother Will Keith Kellogg, and other family members. There is considerable disagreement over who was involved in the discovery and the roles that they played. Rather than throwing it out the following day, he sent it through the rollers and was surprised to obtain delicate flakes, which could then be baked.
Kellogg persuaded his brother to serve the food in a flake form. Soon the flaked wheat was being packaged to meet hundreds of guest mail-order requests after they left the Sanitarium. However, John forbade his brother Will to distribute the cereal beyond his own consumers. As a result, the brothers fell out, and W. Kellogg had the new plant in full operation six months after the fire.
