US researchers found attractiveness and race preferences were the top predictors of whether people would swipe left or right — and nearly twice as important as any other factors. Other individual characteristics — such as personality and hobbies — were poor predictors of which way someone would swipe. On dating apps, a swipe left means you're not interested in the person, while a swipe right means you are interested. The average time for swiping right was just below one second.
However, if a swiper didn't like someone, this time got even shorter to about half a second. On Tinder pictured users anonymously like another user by swiping right or pass by swiping left. If two users like each other it then results in a 'match' and they are able to chat within the app.
US researchers reveal people swipe either left or right in less than a second based on attractiveness and race. The first ever incarnation of a dating app can be traced back to when Match. The website allowed single people to upload a profile, a picture and chat to people online. The app was intended to allow people looking for long-term relationships to meet. A plethora of other dating sites with a unique target demographic were set up in the next years including: OKCupid , Plenty of Fish , Grindr and Happn In , Tinder was launched and was the first 'swipe' based dating platform.
After its initial launch it's usage snowballed and by March there were one billion matches a day, worldwide. In , co-founder of Tinder, Whitney Wolfe Herd launched Bumble, a dating app that empowered women by only allowing females to send the first message. The study was conducted by researchers from Michigan State University and the University of Maryland. The research used two studies, totalling 2, participants, to measure how dating app users from different walks of life interacted with available profiles.
The first study focused on college students, while the second focused on older adults, averaging 35 years old. Participants were given a choice to either view profiles of men or women, depending on their dating preferences. Male participants, on average, swiped right more often than women, indicating their interest. It was also found that individuals who perceived themselves to be more attractive swiped left more often overall — showing they were choosier when picking out potential partners.
