It follows the journey of a year-old fashion enthusiast, Merve played by Ahsen Eroglu. Her ex-lawyer mother, Nevra played by Zuhal Olcay , expects her to be a working professional.
After all, Merve has a degree in business. But Merve is passionate about her craft in fashion. She is not interested to lead a life driven by money and capitalistic ambitions but in following her creative pursuit. On one of her job interviews, she even tells that to her interviewers. So predictably, she does not get hired. However, there is another reason why Nevra wants Merve to start earning. They are told to vacate the building where they have lived for decades. Nevra took the keys to this place after distancing herself from her husband, who went on to have an affair.
Even if he lives with that woman and their child, Nevra has not divorced the man yet. She is stubborn not to let him have that satisfaction. On the downside, she cannot even have a say in the property deal. Merve is understandably not happy with the change in her life.
But much of her reasoning for not being a part of this bureaucratic cycle seems to stem from social media arguments that have very little understanding about what they are standing for or standing against. Merve speaks about capitalistic cash-grab jobs while benefiting from social media that monetizes looks and appearances.
While we may see her social media profile as an extension of her creativity, we cannot deny how entwined it is with the things she supposedly stands against. While she plans to work somewhere, her friends suggest a dating app idea where you will reveal more because you are anonymous, under a mask.
