Run gated offers for your website, app or stores. Attract and verify potential customers. Explore plans that work for you. List offers where your audience is searching.
Create memorable experiences in-person and on-campus. Create authentic campaigns with leading Gen Z voices. Discover actionable insights that drive growth. Attend the world's biggest youth marketing event. Join us and connect with the youth marketing world. Lorem ipsum dolor sit amet consectetur elit. By subscribing you agree to with our Privacy Policy. What does it concern, you ask?
Specifically, a lack of it. Well, in a nod to Lizzo, we can confirm that the rumours are in fact true. Gen Z are officially having less sex than any other generation. Gen Z has grown up in the era of convenience. Takeaways are on tap, taxis are available at the push of a button and a revolving stack of romantic potentials lie in waiting on dating apps. Think: the grass is always greener. The amount of profiles on these apps feels endless — and whilst having so many options at their fingertips might make some younger users feel powerful, it can also feel overwhelming too.
And as a result, I found myself deeply unhappy with all of it. Equally, if and when Gen Z do get past the revolving door of options, and choose a romantic partner, they appear to be holding them to higher standards than before. Nothing screams hook-up culture like the walk of shame. The walk of shame has been traded for a different morning activity: dawn dating. Molly Mae and Tommy Fury might be distant figures to us, but did we still get excited over their baby announcement?
Well, of course. They are CoupleGoals after all. Relationships amongst famous figures are part and parcel of Gen Z culture, and young consumers feign no pretence about their investment.
