The goal was to find a format that could capture the personalities and insights of some of the wonderful talent who pass through our building and perform at our live events.
Produced with a very limited budget, the series has amassed over a million views across all platforms, and more importantly, was a fun way to hang out with some of our favorite people.
We created social promos and a custom commercial integration with the [as] live streams, as well as influencer taste reaction interstitials during the virtual [as] festival.
While content director at Adult Swim, I had the great joy of working with many outstanding illustrators and animators in producing original social and digital content.
Below are a few selected examples. When the pandemic put a stop to our annual presence at San Diego Comic Con, we used it as an opportunity to host a fully virtual con experience of our own. As social media director, I spearheaded the creative direction of the social announcements using fan photos from previous live events and telling the story of the new virtual con event with overlaid animation. We also produced a series of collaborations and takeovers from artists who were appearing live and un-live at the Con event.
