Dan Hagen, chief strategy officer at Carat, visits Dublin for a big client presentation and tries in vain to avoid the social media echo chamber. I meet Mick, JP and Stu in the airport for breakfast which somehow I end up buying , then jump on board for the one-hour hop to Dublin. They are an essential on flights — they me nice and antisocial and I arrive happy. Enjoyable day working with the team, everything seems on track for tomorrow, excited for the meeting.
Literally zero further media consumption during the day. From the Dublin office it is back to the hotel and dinner before we realise we are in the same hotel as a client. So we grab a few drinks with them in the bar Guinness in Ireland, fantastic. All good stuff. Crunch presentation day. Spotify eventually wakes me up and insists I get ready. It goes really well. Amazing knowledge and delivery from the team — the people I get to work with are genuinely brilliant.
We head back to the airport for the trip home. Liam, our Irish market CEO, kindly hosts us to some noodles what happened to the traditional Irish fare?
The journey home was pretty much the mirror image of the journey over, although I caught up with some Saturday Night Live clips in the back of the cab. Not sure SNL even need writers at the moment. Back to my normal routine, which means up at 5.
Driving into London has definitely increased my appreciation of radio, but blunted my view of OOH. There are too many press ads masquerading as OOH. There are some notable exceptions of course, but OOH definitely needs more creative care to get the most out of the medium.
