News Jan 15, Around eight years ago, Gabriella Aratow, the year-old founder of a Basalt-based matchmaking business called Keeper Introduction Services , was visiting her mother in Telluride and ended up going on a date with an Aspen man she matched with on Tinder. On one of their dates, he gave her a grand tour of the Roaring Fork Valley, starting in Aspen with his favorite bar, Hooch, followed by his favorite farmers market in Basalt and even where got his tortillas in Carbondale.
But I did find my home. Before starting the company, Aratow lived in California and worked at the talent agency William Morris, which underwent a merger that ultimately led to her losing her job. On a visit to Telluride, she helped her mother, who was in her 70s at the time, set up a Match profile, and Aratow herself began digging through the trenches of the online dating world.
She came across a site called Tawkify, a national matchmaking company. Right as she was about to start a profile for herself, she decided to reach out to the company to see if she could get employed.
At the same time, I felt that this work itself was very much in my skill set. Aratow worked for Tawkify for four years before launching her own company. With this, Aratow joined the Global Love Institute and the Matchmaking Institute , which helps connect matchmakers in the country, who in turn connect clients with potential mates. The concept of matchmaking may seem old fashioned. However, the pandemic left singles who were looking to date in a digital labyrinth, and a resurgence of matchmaking services began taking off, according to The New York Times.
In addition, the labor that goes into online dating can be vigorous and can ultimately lead to burnout, according to BBC.
