Tinder is an online dating and geosocial networking application launched in On Tinder, users " swipe right" to like or "swipe left" to dislike other users' profiles, which include their photos, a short bio, and some of their interests.
Tinder uses a "double opt-in" system, also called "matching", where two users must like each other before they can exchange messages. In , Tinder had Realizing the name MatchBox was too similar to Match. The company's flame-themed logo remained consistent throughout the rebranding. In January , Rad was hired as general manager of Cardify, a credit card loyalty app launched by Hatch Labs. During a hackathon in his first month, he presented the idea for a dating app called Matchbox.
Rad and Munoz built the prototype for MatchBox and presented the app on February 16, In September , Tinder was soft-launched in the App Store. It was then launched at several college campuses and started to expand quickly.
Tinder's selection function, which was initially click-based, evolved into the company's swipe feature. The feature was established when Rad and Badeen, interested in gamification, modeled the feature on a deck of cards.
Badeen then streamlined the action after a trial on a bathroom mirror. By October , Tinder users completed over one billion swipes per day, producing about 12 million matches per day. By then, Tinder's average user generally spent about 90 minutes a day on the app.
