She started her career as a dancer in traveling theatrical companies before debuting on Broadway. Crawford was signed to a motion picture contract by Metro-Goldwyn-Mayer in Initially frustrated by the size and quality of her parts, Crawford launched a publicity campaign and built an image as a nationally known flapper by the end of the s.
Crawford often played hardworking young women who find romance and financial success. These "rags-to-riches" stories were well received by Depression -era audiences and were popular with women.
Crawford became one of Hollywood 's most prominent movie stars and one of the highest paid women in the United States, but her films began losing money. By the end of the s, she was labeled " box office poison ". After an absence of nearly two years from the screen, Crawford staged a comeback by starring in Mildred Pierce , for which she won the Academy Award for Best Actress. In , she became involved with the Pepsi-Cola Company , through her marriage to company president Alfred Steele.
After his death in , Crawford was elected to fill his vacancy on the board of directors but was forced to retire in She continued acting in film and television regularly through the s, when her performances became fewer; after the release of the horror film Trog in , Crawford retired from the screen.
She withdrew from public life and became increasingly reclusive until her death in Crawford married four times. Her first three marriages ended in divorce; the last ended with the death of husband Al Steele.
