As concerns for the environment grew, businesses, too, have joined the sustainability movement. Consumers trust companies that are concerned about [ Eco cleaning has taken the cleaning world by storm over the past 10 years. While awareness has increased through blogging and social sharing, eco cleaning has actually been around for a long time.
While there are certain US markets where environmentalism is woven into the ethos of the community they are still in the minority. Anyone can say they clean green. But what does that mean? Many shades of green exist within the spectrum of green cleaning.
How green is green? The varied scenarios include businesses that mix their own natural cleaning products with or without essential oils , contract production of proprietary and custom blends, buy manufactured green formulas, [ The authenticity of your green cleaning program depends on two things β the completeness of your green protocol and how you talk about it.
The former is addressed in Part 4. This article details decisions related to your public messaging about green cleaning. The three main areas are legality of claims, removing consumer bias [ So it stands to follow that changing up your entire chemistry, especially to green products, will not be without a few relapses.
The [ At the heart of the decisions about your green cleaning protocols is really who you want to be as a company see Part 1. Did they align with my human rights and environmentalism [ Professional cleaners remove the source of the foul odor.
