It was created by Philadelphia tech-entrepreneur Earl Knight. Online dating has become the most common way that American couples meet in recent years, but many singles are frustrated with the apps that are currently on the market. That's why Earl Knight created Not Another Dating App , which is focused on getting its users together for in-person dates.
He's based in Philadelphia, but the company is completely remote. They're matching with each other but nothing happens after the match. He previously worked on other online dating platforms MeetMe and Tagged. But Knight met his fiancee on a dating app, so he also understands the user experience well. Knight believes his dating app's unique format fosters more relationships by eliminating the instant-messenger small talk that's ubiquitous on platforms like Tinder and Bumble.
Profiles on the app are centered around plans for a theoretical date. If a user is interested in that person and their date idea, they can send a like. If the attraction is mutual, users can then go out and have the date in-person, instead of messaging back and forth on the app. Researchers surveyed current or former Tinder users in Norway with an average age of While male and female users reported and matches on average respectively, the average number of real world dates organized through the app was just two per person, regardless of gender.
Just one in four users reported meeting someone they would be interested in having a long-term relationship with. Knight says NADA will be different. The app's target demographic is women between the ages of and men between Since it's centered on dates — which can get expensive — Knight assumes it will attract a relatively wealthy client base. NADA is far from the first new startup with grand ambitions to shake up the online dating scene. However, no one in the United States has managed to supplant Tinder — the year-old platform that pioneered the market with its viral success.
Knight's app is also not the only startup looking to close the gap between matches and in-person dates. Strike , a Florida company, has created a wearable device which lets users know when a match is nearby, so they can arrange a spontaneous in-person meet-up. It's also not clear if women on NADA will be as excited about going on dates with strangers as Knight hopes they'll be.
