Facebook is channeling its earliest days as a hot-or-not website for college students with a new feature called Secret Crush. Think of it like matching on Tinder or Bumble, except you get to hand-pick the specific friends you want to date ahead of time, instead of hoping their profiles show up in the queue.
What could go wrong? The object of their affection is then left to wonder who may have a crush on them, with no way to find out. The feature will be available only in countries where Facebook has rolled out its Dating service , including Colombia, Canada, Thailand, Argentina, and Mexico, as well as 14 new countries in Asia and South America introduced today. The dating site GoodCrush, first launched at Princeton University in , also had a nearly identical premise.
You could easily prank or even bully someone by adding them to your crush list under false pretenses. Secret Crush will start rolling out to each locale Tuesday.
For now, singles in the United States remain out of luck. Save this story Save. An investigation she cowrote on the Chinese fast-fashion giant Shein won the Society of Publishers in Asia award for Read more. Senior Business Editor X.
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