But in he closed his popular seafood spot, The Bonney Read. Avery replaced it with The Mainstay , a more casual concept Avery says was a space-filler while he still had the lease. It closed in September He said he was headed to his best first quarter of business ever before the shutdown and cited industry changes like inflation, real estate costs and the demand for certain types of food.
He originally intended to have no connection to the Black Swan, but Avery says BarCo persuaded him to work with them to oversee the restaurant and possibly several of their other businesses.
He is currently making appearances on internet talk shows, working to grow a YouTube channel and writing a cookbook. Perhaps most prominently, Avery is back on television. Avery points to Ramsay, as well as celebrity chef David Burke , as two of his mentors. He wants to follow in their footsteps. At some point in time he needed to sell or take on new partners to expand his personal empire.
The Wall Township resident says his biggest takeaways from working alongside Ramsay have been the power of personal branding and always being able to reinvent oneself to keep up with the times. Our journalism needs your support. Please subscribe today to NJ. Christopher Burch can be reached at cburch njadvancemedia.
Follow him on Twitter: SwishBurch. Find NJ. Have a tip? Tell us at nj. If you purchase a product or register for an account through a link on our site, we may receive compensation. Updated: Jan. Published: Jan.
