As viewers continue to turn to streaming for TV consumption, understanding share of ad time can be important for advertisers who want to capitalize on audience and engagement to connect brands with consumers. TVision noted that the industry mostly provides subscriber figures, which are important, but emphasized advertisers care about subscribers on ad plans and how to best reach attentive and engaged audiences.
In addition to a high share of ad-supported subscribers, we believe that having this well established ad-supported tier means that they can maintain a higher ad load than some of the apps that have only recently introduced ads.
And TVision noted that while Netflix only grabbed a minor share of streaming ad time in , quarterly data shows that doubled from 1. The results speak to the environment, whereby viewers are shifting viewing to streaming services but even the most popular apps are still not necessarily flush with ad time, in part because of their relatively still young ads businesses.
In January, Disney disclosed that in the U. Utilizing TV viewership data from 29 million households, The Score Report showed that despite continued streaming consumption β just One common theme across consumption and ad tracking is that YouTube as a standalone app is making its mark in the living room and Hulu, along with its Disney owner, is a dominant force in the ad space.
And Hulu was not far behind with a 3. Whether that type of content and video platform is equal to more premium video services in the eye of advertisers remains somewhat of an open question, but advertising tends to follow eyeballs β particularly as YouTube disclosed users globally consumed more than 1 billion hours of content daily on CTV in Hulu, YouTube grab leading shares of streaming ad time in By Bevin Fletcher Jan 29, pm. TVision Hulu YouTube ad-supported video. Ad tiers fuel streaming growth: Grebb.
