Official websites use. Share sensitive information only on official, secure websites. Requests for reprints should be sent to Anthony J. We describe the efforts of a 4-city campaign to recruit Black and Hispanic men who have sex with men into an established HIV epidemiological study.
The campaign used community organizing principles and a social marketing model that focused on personnel, location, product, costs and benefits, and promotion. The campaign was developed at the community, group, and individual levels to both increase trust and reduce barriers. Successful recruitment included training recruitment specialists, involving knowledgeable minority community members during planning, and having an accessible site with convenient hours.
These variables directly or indirectly influence adherence, access to care, differential exposure to health risks, and health risks. Toigo et al. Over time, the disproportionate representation of minorities among newly diagnosed HIV infections has grown.
Although some researchers have sampled hard-to-reach populations, 10 β 16 and others have successfully recruited these populations, 17 , 18 little systematic research that compares the effectiveness of various recruitment techniques has been done.
MACS used various recruitment methods, which are described in this article. Research has shown that minority communities have a low level of trust in government officials and researchers. Long before the Tuskegee study, slaves were used for experimentation in medical schools and hospitals. Without family permission, the bodies of slaves were often dissected and used for teaching purposes and for promulgating theories about their physical and mental inferiority.
