Located in Southern California in the beautiful city of San Louis Obispo, Ashley and her team provide eco-friendly wax services, clean beauty services, and a curated selection of non-toxic skincare β not to mention the most adorable and inviting space ever! What more could you ask for?! Tell us a little about who you are and your journey to opening The Cheeky Parlor. What's your background as it relates to nontoxic beauty and skincare?
I knew from a young age that I wanted to be an esthetician and product developer. But, my path to nontoxic beauty and skincare and entrepreneurship has had many twists and turns. I was actually encouraged to go to college straight out of high school instead of receiving my estheticians license. But now I see how it all perfectly came together being a business owner of two clean beauty companies! During college you better believe I was the go-to gal for all things beauty.
I found great joy sharing and educating my friends about clean beauty, skincare routines and non-toxic, effective products. But, it wasn't until two years post grad, that I left the fashion marketing industry to chase my dreams of becoming an esthetician and skincare expert. This career was for me and I was going to do whatever I needed to make it work.
I started The Cheeky Parlor in when I noticed a significant gap in the beauty industry for eco-friendly and non-toxic waxing services and products. I came to realize the hurtful impact the beauty industry, in particular the waxing industry, has on our planet and I felt called to make a change.
I searched for solutions finding only a sincere lack of eco-friendly and non-toxic options for estheticians and clients alike. This discovery lit a fire inside me and so the creation of the parlor began! Tell us a little bit about The Cheeky Parlor mission.
