The information on this page is oriented toward Boise State University employees and students who are managing official university social media accounts.
These are best practices, guidelines, advice and practical suggestions for employees and students of Boise State University who want to create an official social media account which will represent an aspect of the official Boise State University brand. This is not a complete or exhaustive guide or marketing plan, but tools to strengthen your social networking efforts.
Be unique while aligning with the brand through consistency and accuracy in content. Does your organization or department have a consistent flow of information and compelling overall message that will sustain audience engagement? Can you commit to a steady schedule for management, monitoring an engaging? Defining who your audience is will help you know which social media platforms are best to use, what tone of voice to use in messaging, how often to share and when to interact, and what to say.
Maintaining social networks as part of a marketing mix requires time and effort. Identify who is in charge of updating the account s and recognize that professionalism, availability, and cultural awareness are important traits. Ideally, more than one employee should have full access as an administrator to any social network affiliated with the university, in case the account s becomes locked or lost.
Social media specific logos are available for download here. The Bronco head logo may NOT be used. The email address used to register and manage a social media account should be a generic Boise State University address such as sample boisestate. Having an official Boise State email address serves as a safety net for account management. Alumni groups recognized by the Boise State Alumni Association may establish a network using a personal, non-Boise State email address.
