Lockdown has been hard on everyone but spare a thought for lovelorn singletons whose love life has been on hold for the duration. Well, it looks like the gradual return to normality is being accompanied by a rise in hopes for romance and long-term relationships. Harrington told ThinkBusiness that while INTRO has been successful at helping people to find love, the business is hoping to find entrepreneurs in overseas markets who want to carry the baton and bring the franchise forward.
In contrast to alternatives, INTRO engages personally with all clients to establish their needs and wants in a prospective partner, as well as verifying their identification, to ensure that all potential dates have been screened and the agency also arranges logistics so people can meet in a trusted environment.
The successful approach has led INTRO to develop its international franchise model, which enables franchisees to leverage a trademarked brand, prescribed business model and processes, bespoke localised website and CRM system, comprehensive library of marketing assets, training and operational support. Harrington said that like many businesses across Ireland and the world, the company closed its physical office in Dublin in March But this was instantly followed by a spike in demand, more from men than women, who were feeling the isolation of lockdown.
It made it acceptable because the whole world is now feeling the same way. The lockdown period has also resulted in greater urgency among prospective couples to get on with their lives, so Harrington is seeing less indecisiveness and procrastination when it comes to meeting would-be partners.
The matchmaking agency is an uplift in clients, who are pivoting from dating apps, with people looking to connect with others looking for genuine long-term relationships. With a desire to leave the day jobs and set up their own business, they took a chance and set up INTRO Matchmaking in And we very much have the same drive and ambition. The ambition was to establish a private and confidential matchmaking agency and make it the most successful in the country.
